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Advertising Sales Director

Advertising Sales Director is the person in an organization who is responsible for all kinds of accounting and financial issues regarding the advertisements that are in record of the organization. They govern the entire department which takes care of the funding involved in the advertisements. Plans and directs the organization's advertising strategy from a business, sales, and technical perspective. They develop the budget and projections for advertising. Oversees discussions and sales with sponsors and agencies and negotiates agreements with outside sales representatives. Their job is to lead the development of sales materials including media kits. They require a bachelor's degree with at least 10 years experience in the field. They are Familiar with a variety of the field's concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Their job includes performing a variety of complicated tasks. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management.

Advertising sales director are experienced professionals who are tasked with developing sales plans and generating new client business. In addition to creating client proposals and presentations, they work closely with colleagues in the account executive, account management and ad operations departments to develop innovative advertising packages that meet clients' needs and budget. Advertising sales managers must meet and surpass sales quotas by finding creative ways to bring in new business and nurture existing client relationships.

Their responsibilities include obtaining and studying information about clients' products, needs, problems, advertising history, and business practices in order to offer effective sales presentations and appropriate product assistance. They also Determine the advertising medium to be used, and preparing sample advertisements within the selected medium for presentation to customers. Consulting with company officials, sales departments, and advertising agencies in order to develop promotional plans. Their tasks include preparing promotional plans, sales literature, media kits, and sales contracts, using computer. Identifying new advertising markets, and propose products to serve them. They do the writing copy as part of layout. Attending sales meetings, industry trade shows, and training seminars in order to gather information, promote products, expand network of contacts, and increase knowledge. They have to Gather all relevant material for bid processes, and coordinate bidding and contract approval. Arranging for commercial taping sessions, and accompany clients to sessions. Writing sales outlines for use by staff.

There is a sample resume attached, below, which will be of great help, to help you understand all the roles and credentials required for this job profile.

Sample Advertising Sales Director Resume

Tom Jones
1121, LKL Lane
AXA Towers


Profile: More than 10 years of experience in the newspaper industry, with demonstrated abilities to select, train and retain self-motivated, diverse customer service and sales oriented employees. I am highly trained in strategic decision making while growing incremental revenue through forecasting and product development analyses. My Key strengths are in business development, campaign management, multimedia advertising, public relations, customer service, and sales leadership. I have been an exceptional motivator and communicator with strong negotiating and problem solving skills.

Objective: Highly motivated, decisive, action-oriented and results-focused sales management professional seeking for an Advertising Sales Manager position in a competitive and challenging environment where I am allowed to use my experience to best serve the needs of the company and improve its bottom line profitability.

Educational Summary:

  • Bachelors in Marketing Series,
  • Masters in Advertisement and Media

Professional Summary:

I have been working for 7 years now, the details are mentioned below:

Name: ABZ Company
Designation: Advertising Sales Director
Duration: 4 years

  • Led the National and Regional Advertising Sales Department, securing new advertisers in an extremely competitive economic landscape.
  • Oversaw the sales team for one national publication and a group of three regional publications.
  • Networked at legal industry conventions, increasing readership and building relationships with prospective advertisers.
  • Developed 2008 Ad Rates, working closely with publishers to determine price strategy.
  • Conceived, initiated and managed direct mail campaign targeting Marketing Directors at Law Firms throughout the U.S.
  • Created new employee incentive programs in order to increase sales, foster teamwork and motivate team members.
  • Created new packaged advertising opportunities and sales collateral for four publications, including 2008 media kits.

Name: ZKJ Company
Designation: Advertising sales Manager
Duration: 3 years

  • Responsible for turning around and leading the 100% ad sales driven newspaper in a short amount of time
  • Leading the Sales Department and securing new advertisers.
  • Instituted new sales policies and procedures, including proposal templates, proposal processes, and referral incentives for existing customers.
  • Created extremely popular joint marketing contest campaigns with concert promoters, giving out free concert tickets to readers through full page advertisements - substantially boosting revenue.
  • Penetrated and grew target advertiser verticals by introducing special publication issues, including the popular "Dining Guide" and "Housing Guide."
  • Introduced new product offerings and developed pricing strategy, including website ads and added value packages.
  • Created media kit pages, seasonal ad sales specials, and promotional house ads.
  • Created valuable revenue reports used by management to track and optimize advertising strategies.


Mr. Zack Mile
Senior Advertising Director
ABC Company.

Advertising Sales Director are those professionals who manage a very vital role in any advertising agency or company, their resume is designed in a completely specific manner. They need their resume when they have to apply for any opening which is better than their current position or relevant to their current profile.

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