Advertising Account Executive Careers

WORK ENVIRONMENT:-

Advertising account executives are also called as account handlers who are the link between the clients and the advertising agency.

You will have to stumble on out the advertising purpose of the customers as an account executive, and then arrange your agency's imaginative and planning staff to create effectual promotion. Your duties and responsibilities will include:

• meet the clients to talk about the requirements of advertising
• working with the account planners to develop a operation that meet up the financial plan of the customers
• offer campaign ideas and estimates of patrons

• meeting the creative team who make the artwork and words
• discuss with the customers, resolve the problems and see to it that their goals are completed
• give report on the progress of campaign
• keep the contact with all the clients during the campaign
• deal with the accounts budget and invoicing the clients
• make ground to be successful in the new business

Advertising account executive have to deal with three to four account at the time.

QUALIFICATION, EDUCATION AND EXPERIENCE:-

More than your formal qualifications, employers will be fascinated in your personal qualities like creativity, business intellect and rapid thinking.

However, the advertising industry is very aggressive to join and you might get the advantage with the following subjects:-

• Marketing
• Advertising
• Communication and media studies
• Statistics or operational research
• Business or management
• Psychology

On the other hand, in smaller agencies you can begin with a junior position like administrator, and your incline as your experience of the industry builds up.

It is excellent plan to find the experience in the advertising agency earlier than searching for your first job. You can make a contact with the agencies straightforwardly to inquire about placements and make industry contacts all the way through relevant groups on social networking sites. Check the website of Institute of Practitioner in Advertising (IPA) for list of agencies and additional information.

Any prior work experience in media, marketing, sales and communication will also be valuable.

Take a tour to Diagonal Thinking website to find out what it requires for advertising profession.

TRAINING DETAILS:-

You will basically begin as a junior account executive and learn on the job, probably as component of an agency's controlled graduate training scheme. Your training will include marketing techniques, marketing skills, report writing and communication skills.

You can also work with the professional associations, like:

• IPA Advanced Certificate (advanced online course for 10 months)
• IPA Excellence Diploma (for three years experience people)
• IPA Foundation Certificate (six months online course for junior staff)
• CAM Diploma in Marketing Communication (you will require degree or equivalent, or 2 years work experience)

You can also complete short courses which will help you to keep up-to-date knowledge all through your career. Go through the Account Planning Group and IPA websites for other details.

SKILLS and KNOWLEDGE:-

• excellent vocal and spoken communications skills
• well-built negotiation and communication skills
• self-assurance, dexterity and a influential manner
• good time management and organizational skill
• ability to work with clients and colleagues
• ability to inspire and lead team
• a keenness to work for long hours
• ability to work on financial plan

SALARY AND OTHER BENEFITS:-

• Preliminary salaries are approximately $18,000 to $25,000 every year.
• If experienced, this typically increases to between $30,000 and $45,000.
• Superiors salaries can arrive at $90,000 yearly.

WORKING CONDITIONS:-

Your hours can differ- you will basically work from Monday to Friday, but your days may be longer than 8 hours if you have to meet up with the deadlines.

You will be based in the office but you will also have to visit the clients.

DIFFERENT OPPORTUNITIES:-

Advertising is a recognized profession amongst the former students and the competition for the job is strong.

You will get the vacancies in the trade or nationalized press, on the IPA website and all the way through specialist recruitment agencies. As all the jobs are not promoted, so you can find the work through approaching the agencies directly and by making the contact with the industries.

If you have prior experience, you can make a progress to the position of account manager. Ultimately you can also become an agency director, or start your own agency.

Check out latest resume samples like accounting executive resume example for your corresponding career.

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