Advertising Media Buyer Careers

WORK ENVIRONMENT:-

The media buyer also known as media executive are accountable for purchasing advertising space in, magazines, newspapers and also on radio, television and cinema. It will be your objective to attain as much of the intentional spectators as possible at the lowly cost of the customer.

Your important duties and responsibilities will be:

• having good contact with media sales companies and with the clients
• supervising the financial plan and informing the customer concerning the spending all through the operation
• examining customers information

• recognizing the target spectators and settle on how best to promote them by working together with the media planner
• having a meet with the media sales people for the most suitable advertising sites at the best rates
• making costings for customers
• to keep pace with industry research into people's screening and reading habits and there way of living
• evaluating sales data to judge the campaign's usefulness

You may frequently work on a number of accounts at the same time. Usually in smaller agency your job would be combined with media planning

QUALIFICATION, EDUCATION AND EXPERIENCE:-

Employers would be more fascinated about your personal qualities like imagination, rapid thinking and sense of business than your official training. As advertising is a very cutthroat business to join, you may have an benefit if you are having BTEC HND or have degree in one of the following subjects:

• information and equipped research
• advertising
• communications and medium studies
• marketing
• production studies

On the other hand, in small advertising organization you can start with more junior post like as administrator, and work in your own way as your experience in the industry increase.

It is a excellent plan to have experience in an advertising organization earlier than searching for your first job. You can make a contact with the agencies straightforwardly to inquire regarding the assignments, and make industry contact all through appropriate groups on the site of social networking. Visit the site of Institute of Practitioners in Advertising i.e. IPA for further information and listing of member agencies.

Retailing skills are imperative; therefore you will find it useful to have past experience in media sales and marketing.

TRAINING DETAILS:-

You will build up your knowledge and skills on the job, probably through an agency's structured graduate training scheme.

You might also work towards qualification from a specialized organization like:

• IPA Advanced Certification:- a new highly developed 10 months on line course
• IPA Foundation Certification:- an on line course for junior staff with minimum 6 months experience in any area of advertising
• Communication Advertising and Marketing Education Foundation certificate in Marketing Communication:- for this you will require a degree or equivalent, or minimum two years appropriate experience
• IPA Excellence Diploma:- for the people with the experience of less than 3 years

You must maintain your knowledge advanced all through your career. To help with this, the IPA presents a variety of short term courses and seminars to staff who is working in its member agencies.

SKILLS AND KNOWLEDGE:-

• good negotiation and presentation skills
• a analytical and logical mind
• proficient with the computers
• good planning and organizational skills
• accuracy towards details
• capability of working effectively with all people
• excellent written or vocal communication skills
• endurance, drive, determination
• budget understanding and business focus

SALARY AND OTHER BENEFITS:-

• Early salaries can be around $18,000 to $22,000 a year.
• With experience this can go up to between $24,000 and $40,000.
• Top salaries can be given $50,000 or more.

WORKING CONDITIONS:-

You will have to work for standard office hours, although you might have to work for long period to finish goals.

You will be mostly be based in the office and expend you time on the phone, but you might have to visit the clients and media sales representative.

DIFFERENT OPPORTUNITIES:-

Advertising is a much admired profession amongst graduates and competition is tough for the jobs.

Jobs are promoted in the trade publications, national press, on the website of IPA and specialist recruitment agencies. However, not every job are promoted, hence you can also approach agencies, or get work during by making contact with the industry.

As you become established, you can concentrate in buying television, radio or advertising. You can eventually progress to media manager of an agency. Otherwise, you can turn into media planning, account management or account planning.
You will advance to the advertising resume position.

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