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Advertising Resume

Advertising is one of the means of communicating with the audience. It uses different tools and techniques for promotion and persuading the audience such as audio-visual aids, motion, effects, color schemes, endorsement etc. It helps to attract additional customers, increases sales and results in the consequent increase in the revenue of the organization. It functions on the basis of AIDA (A-Attention, I- Interest, D- Desire, and A-Action) model. Thus, advertising uses a variety of tools and techniques which help to grab the attention of the viewers and thereby creating interest in their mind; and ultimately persuading them to buy the product. In this way, you have to concentrate on the skills and professional expertise in the field of advertising and should focus on the same while writing resume.

Thus, advertising resume should cover the following points or skills:

  • Sound knowledge about various tools and techniques used for advertising
  • In depth and sound knowledge of various marketing concepts
  • Transmission of message
  • Knowledge about different forms of communication channels and their merits and demerits
  • Branding technique
  • Analytical mind to analyze different media of communication and selecting the one which is the most suitable for particular products or services
  • Professional expertise in the field of advertising
  • Recent developments in advertising and marketing tools
  • Systematic implementation of advertising campaign
  • Market research and surveys to create demand for the products and services
  • AIDA Model, STP (Segmentation, Targeting and Positioning) Model

William G. Martin
4772 Kimberly Way
Allendale, MI 49401
616-997-0699
Williamartin@teleworm.com

Career Objective:

Seeking for the position of an advertising manager in the organization where I can apply my talents and potential to contribute towards its enhanced profitability. It should provide me with the opportunity for growth and self- development.

Profile/summary:

  • Extensive experience in the area of advertising
  • 2 years experience as a sales and marketing personnel
  • Wide practice in market research
  • Good knowledge about new forms of communication channels
  • Adequate information about current trends and designs used in the area of advertising

Skills:

  • Well acquainted with encoding and decoding for conveying a message
  • Sound marketing knowledge base of different concepts and methods used in marketing and advertising
  • Familiar with the latest trends and developments in advertising
  • Strong at analyzing capabilities, coordination and managerial functions
  • Expertise in handling software applications for 3D designing
  • Multitasking ability
  • Good presentation skills

Technical skills:

  • A diploma course in Semiotics
  • Expertise in handling AutoCAD operations

Education:

  • Graduated in Fine Arts from The University of Los Angeles in 2000
  • Masters in Sales and Marketing Management from the University of Business Studies, California
  • A diploma course in Advertising and Promotional activities

Certification:

Completed a certification course in Semiotics

Professional experience:

Sales and Marketing Personnel,
Hemming Industries Pvt. Ltd.
2001-2004
Duties:

  • Close monitoring of all the activities related with sales and marketing of the products
  • Achievement of sales targets set by the management for a specific period
  • Persuading customers and work towards the attainment of organizational objectives
  • Function as a link or intermediary between customers and sales department of the company
  • Receiving feedback from customers and solving their queries
  • Discharged duties or functions related to implementation of advertising strategies and campaigns of the organization
  • Managed sponsor related issues
  • Discharged public relationship manager duties as a part of customer satisfaction and database management

Advertising Manager,
Eureka Pvt. Ltd. Texas, TS
2004-till now
Duties:

  • Management of marketing and advertising program
  • Carry out advertising campaigns and sort out issues associated with it
  • Correspondence function in relation to advertising
  • Creation of subject matter and presentation of advertising
  • Integrating all the activities of advertising campaign
  • Initial designing and development of the advertising campaign

Achievements:

  • Nominated for 'The Idea Generator 2007' for the innovative and creative ideas for promoting a new launch
  • Received 'The Best Employee of the Year 2009' for resulting into considerable 25% increase in sales and revenue

Affiliations:

An active member of the charitable trust which works for the welfare of natural calamity victims and rehabilitation of the same


Conclusion:

In this way, advertising resume should highlight your professional expertise in the area of advertising and relevant skills required for the same.

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