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Marketing Manager Resume

Marketing Manager Resume

A marketing manager resume brings forth the candidate's expertise in the vast profession of marketing, focusing on his fundamental skill sets and qualities. Besides serving as a profile reader, it also promotes your qualities. Use your marketing skills here and use your tool with efficacy. The resume, as an essential part of your job application, needs to bear a personal appeal, so as to establish a strong connection with your recruiter and draw his focus towards your profile. Ideally, a resume should be restricted to one page only, with all the significant details pertaining to your professional background explained in brief. Although a resume is meant for expressing your interests and goals, it should be employer-centered to the best. It is indeed very important to know and understand the company's vision prior to starting to write a resume. Visiting the company website or talking to one of its recruiters will give you a chance to discuss your application and get to know what they expect from you as a potential asset to the company. This will help you analyze what the reader might be looking for in your application. Giving what's expected, it's always been. So, give only that what's expected and discard all general and commonplace facts.

Starting to write the resume

Once you have jotted down all the significant points to be included in the resume, organize the information effectively, attempting for uniformity and enhancement. Start by stating your career objective, taking care to stay in compliance with the requirements put forth by the employer. See the marketing manager resume sample provided below, for your reference. A highly informative career objective also acts as an official title to your profile, communicating your goals, while bearing utmost relevance to the vision of the organization. The quality of your career objective will determine the reader's interest in your profile.

Customize with care

Customization plays a major role in the enhancement of your profile. Pick a standard type of resume, preferably a combination format, and manipulate its layout to match your profile. Such a great idea is to include an executive summary, immediately following the objective. This will further draw the attention of the reader, and facilitate the formation of a clear imagery of your profile in the mind of the reader. As shown in the sample resume below, the summary comprises of 6-8 bulleted points, describing your role as a marketing professional in your previous employments. Here, you need to state your previous job duties and responsibilities, including only the most specific ones, and leaving out those that are general or mundane. This also facilitates space planning. Now, you're left with abundant space to quote your key skills and the fundamentals of your academic and professional background.

See below for a free sample of a marketing manager resume. Study carefully the formation of sentences and the arrangement of information.

Helen R. Martin
1821 George Avenue
Mobile, AL 36602
(251) 272-5709


Marketing manager, with 7 years of total experience in research, segmentation, and promotions, seeks an opportunity to establish a strong foundation for the evolution of marketing principles, aimed at redefining ethics using innovate strategic planning.

Executive Summary:

  • Involved in outbound marketing activities and the positioning and messaging of products, aimed to differentiate the brand from other competitors in the market
  • Coordinated with the Sales Manager to share the expertise in the study of buyers and the parameters affecting their behavior
  • Developed pricing strategies, considering the factors affecting customer satisfaction
  • Coordinated with outsourced advertising agencies to formulate and coordinate promotional policies
  • Negotiated business contracts, held client presentations, and organized product workshops and promotional events
  • Coordinated the development and evaluation of sales tools through value proposition
  • Planned and organized the launch of new releases, and coordinated their cross-functional implementation
  • Identified potential customers and generated demand in the market by introducing innovative promotional strategies

Core Competencies:

  • Highly self-motivated with great leadership skills, effective team-building and development strategies
  • Creative and proficient in the interpretation and analysis of statistical and financial data
  • Proficient with financial principles such as return-on-investment, budgeting, profit-loss etc
  • Experienced in the recruitment and selection of marketing and sales professionals, performance analysis, and training
  • Quick decisiveness, efficient in risk management and critical situation handling
  • Expert in conducting marketing research, targeting and segmentation, public relations, and business expansion

Work Experience:

2009 - present
IVF Tempest - Mobile, AL
Asst. Marketing Manager

2005 - 2008
Enveloc Inc - Mobile, AL
Marketing Supervisor

2002 - 2005
Dalcor Management - Brookwood, AL
Sales Executive/Sr.


PG Diploma in Business Solutions2008
Mobile Technical Institute
Placed in grade A

Bachelor of Business Administration2001
Spring Hill Business School
Placed in grade B


Available upon request

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