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Brand Manager Resume

Brand is the most useful aspect of any firm. It takes years to build a brand image. Therefore, it is the responsibility of the brand manager to put in extra efforts to take useful and effective steps towards building a brand. In the competitive world, where market is flooded with a variety of preoccupied famous products, it is very difficult to give a name to the product of your firm. There should be well planned market research, strategies and precautionary steps to introduce a product to the market and to slowly build its image. For that reason, a brand manager is appointed. He/she is accountable for such kind of responsibilities related to a product.

Great power comes with great responsibilities. The same saying goes with many diversified categories of job for different post. Seeing a brand developing more in front of your eyes is a giant responsibility. Maintaining a brand is as difficult as making it a big success. A brand manager is therefore a very valuable asset for a firm. He/she solely looks after the multiple activities of marketing and sales. Starting from planning out the structure and features of a product to its promotion, marketing and sales.

Jobs and Responsibilities

  • Conceptualizing a number of strategies in order to launch the product in the market

  • Planning a number of actions to build the brand of the product through initiatives, innovative skills and creativity

  • Promoting the brand and making it successful through ad campaigns and many innovative promotion skills

  • Meeting with clients and other departments for carrying out feedback

  • Keeping a close track with the marketing trends and updating firm with the same

  • Looking over the subordinates and helping them to do their job effectively

  • Conducting market research from time to time

These are few numbered responsibilities, however, a brand manager has to put extra efforts apart from the usual activities to build an image of the product. These skills are therefore gained with much practice and experience. Below is the sample resume of a brand manager which will guide you in expressing you effectively to the recruiters.

Marcus R. Tenorio
2574 Cross Street
Caro, MI 48723
Phone: 233-4055-9034
Email Address:


With the extensive work experience and a good understanding of marketing and sales functions, I intend to contribute towards building a brand name of the firm ensuring better profitability and services.


  • Well groomed professional in the field of marketing

  • Effective communication and persuasive skills to attract more customers towards the firm

  • Helping the senior management in many decision making process by giving them valuable inputs

  • Launched a number of successful products

  • Built a good contact with the advertiser, customers, suppliers and ad agencies helping the firm to encourage sale

  • Planned and executed activities under stipulated budget


  • Effective management and organizational skills

  • Active listener and learner

  • Ability to perform multiple tasks at a time including planning, organizing and buying

  • Creativity and innovative thinking

  • Out of the box thinking skills

  • Effective oral and written communication

Technical Skills

  • Microsoft Excel sheet and Spreadsheet

  • Well versed with Database Management

  • Certification course in Microsoft Skills Development


  • Masters in Business Administration from Andrew University specializing in Marketing and Sales Management

  • Bachelors in Arts from Baker College

  • Short time course in sales and marketing management

  • 6 months internship under management department in a reputed firm

Professional Experience:

SUV Advertisers Pvt Ltd, MI
Designation: Brand Manager

Duration - 2008 to Present

Role and Responsibilities

  • Launched a number of new products in the market in which ratio of them being successful was more

  • Executed a number of products in the market giving tough competition to the competitors

  • Planned buying, selling and marketing of the products

  • Trained new professionals in order to motivate them and bring out best from them

  • Planned market strategies to promote the product and build brand image

  • Worked with overseas buyers effectively and managed to supply products to them

OER Advertising and Promotions Services Pvt. Ltd. Gregory S. Hope
Designation: Assistant Brand Manager

Duration - Aug 2005 to Nov 2008

Role and Responsibilities

  • Conducted market research in order to read the consumer behavior

  • Developed numerous projects for launching products from which a number of them were finalized

  • Worked with advertising agencies and organized ad campaigns to encourage sale

  • Built a good reputation of the firm by continuously working on building good contacts

  • Provided innovative ideas to the senior management level and helped them to add a touch of creativity


  • Admired for effective management and professional skills in dealing with critical situations

  • Critically acclaimed for launching new range of products during tough periods of the firm

  • Represented the firm in many global events and got nominated for best services


  • Associated with a Golf Club of States since 2005

  • Member of Charitable Trust Board and raised the highest amount of charity for flood affected crowd

Mobility and Flexibility

Having gained the experience of more than 6 years in this field depicts the perfectionism. Quick decision making and effective judgment ensures smooth running of the business. Energetic, independent and possess understanding of the market behavior properly. Helping subordinates in different types of work.


I, hereby declare that all statements made are true, complete, and correct to the best of my knowledge and belief.

Marcus R. Tenorio

While applying for this position, make sure that you work more on the responsibilities. A Brand Manager in itself is a brand and he/she should always think out of the box in every critical situation. For that, you must be well acquainted with interpersonal skills. Apart from this, a good brand manager resume like the above one will help you further.

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