Carl Furman
123, Ellis Street
Boston, MA, 01234
(123) 456 789

OBJECTIVE:

To secure an entry-level marketing position.

EDUCATION:

OKLAHOMA CITY UNIVERSITY
Oklahoma City, OK
Bachelor of Science degree in Statistics. September 1994.
Member of the Math Club. Recipient of The Connor Foundation Scholarship in 1991.
Varsity Basketball.

EXPERIENCE:

Melvin Corporation
Product Specification Specialist

• Coordinate the input and editing of market research data to produce a weekly report providing advertised pricing from 10 markets for Home Entertainment categories.
• Assist in the input, graphing and editing of a monthly in-store survey report furnishing retail shelf pricing, placement data and trend analysis.
• Assisted Database Manager and Sales Representative with customized information for various client requests.

Genoa Publishing Inc.
Marketing Intern

• Conducted competitive analysis in the consumer health and personal financial investment markets.
• Researched possible entry into the facsimile fulfillment market.
• Assisted in developing new products, including positioning of products, writing direct mail advertisements, conducting competitive market research, and developing a fulfillment plan.
• Developed written and telephone surveys covering marketing management issues. Analyzed surveys and wrote summary reports of survey results.
• Organized focus group on mutual fund investors: hired and supervised independent moderator; developed working outline; and wrote summary report of focus group findings.

International College News
Assistant Managing Editor

• Supervised project progress of contributing writers, artists, and in-house staff.
• Developed readership surveys to evaluate paper's readership in campus community.
• Used survey input to redesign paper content and appearance, increasing response rate.
• Edited manuscripts for accuracy, readability, and grammar.

SKILLS:

Lotus 1-2-3, Microsoft Word. DOS, Quark Express.