Carl Furman
123, Ellis Street
Boston, MA, 01234
(123) 456 789

EDUCATION

Duquesne University, Pittsburgh, PA
Master of Business Administration, December 1994
Concentration in Marketing and Strategic Planning
Worked full-time while taking courses at night.

Swarthmore College, Swarthmore, PA
Bachelor of Science in Engineering, May 1984

EXPERIENCE

1991-Present Bomarc, Blue, and Spruce, Pittsburgh, PA
Sales and Marketing Manager
Examined new services and changing markets and developed a detailed marketing strategy resulting in the addition of two new business units for the company. Designed and implemented a company sales and marketing campaign targeting emerging markets with new promotional and communication materials. Identified specific action oriented tasks required to sustain growth; resulted in significant improvement in company's overall financial and operating condition. Designed a three pronged incentive sales program for telecommunications client wanting to protect installed base and increase market share. Developed push-pull marketing program for software company wanting to expand its channels of distribution. Positioned client's products with innovative promotional campaigns. Designed team-building and gain-sharing programs for clients with a focus on quality, cost reduction and safety.

1986-1991 Dunkeith Woods, Inc., Pittsburgh, PA
Regional Sales Manager
Established and managed Regional Sales Office for this leading compiler and marketer of business and consumer information database used by direct marketing companies. Worked closely with clients to prepare and implement marketing plans for a variety of products and services. Integrated proprietary Database America information with information brokered from other sources to ensure coverage of established markets and test new potential markets. Recommended and provided necessary data processing services, data file maintenance and customized enhancement programs. Additional responsibilities included prospecting for new business, attendance at trade shows and conferences and report preparation.