Carl Furman
123, Ellis Street
Boston, MA, 01234
(123) 456 789

EDUCATION

Plymouth State University, Plymouth, NH
M.A. in Marketing, Dec. 1994
Courses include International Marketing, Marketing Research, Business Communications, and Statistics.
Member, National Honor Society.
Pratt University, Brooklyn, NY
B.A. in Accounting, 1992

EMPLOYMENT

THE PLYMOUTH PLAYER, Plymouth, NH
6/94 - Present New Hampshire's largest daily newspaper (circ. 30,000)
Marketing Assistant (part-time)

• Design and manage market research to determine the satisfaction of former subscribers with editorial content. Supplement data with focus group research.
• Develop strategic marketing plans. Propose new marketing management strategies and systems; studied on-line news distribution, and creation of new print publications.
• Initiate telemarketing campaign to sell ads for a special section. Targeted advertisers outside usual geographic territory. Although 1/10 of salesforce, sold 1/3 of total ads (sold 6,0k of total sales of 20k).
• Selling display advertising space. Meet with advertisers, negotiate prices and design ads.

PILGRIM TRAVEL, Plymouth. NH
1/94 o 6/94 Discount travel company specializing in trans-Atlantic cruises
Marketing Intern

• Managed nation wide client base. Monitored sales, marketing, research, analysis, reports and presentations.
• Developed and executed marketing plan. Coordinated marketing communications, published monthly client newsletter, created, marketed and conducted seminars, and managed direct mail campaigns.
• Analyzed finances of client organizations.. Performed analysis of multivariate revenue, insurance revenue, and accounts receivable.

COMPUTERS

IBM; WordPerfect. Lotus 1-2-3. Macintosh. Microsoft Word.