Carl Furman
123, Ellis Street
Boston, MA, 01234
(123) 456 789

PROFESSIONAL OBJECTIVE

Seeking a challenging management level position in Marketing/Telemarketing.

CAREER HISTORY

1989-Present DURITZ, INC., Mentele, PA
Director of Telemarketing
Solely responsible for 6 cold call sales generation centers, with a staff of 60 persons. 1989 estimated cold call generated revenues: $2.8 million. Manage media department to coordinate overall sales efforts.

• Recruit, interview, hire and train management staff; develop performance incentives; review staff production periodically through meetings with office managers.
• Expanded the Telemarketing division from one office with staff of 8 to present size and scope within 3 years.
• Develop all telemarketing scripts and assist in development of all print and radio marketing; monitor reply performance and develop improvements based on industry trends.
• Initiated and established a Quality Control department to verify sales appointments; reduced the number of unproductive sales calls.
• Organized and established division responsible for $2.5 million in sales annually.
• Coordinate telemarketing efforts with the Media Manager, Director of Sales and company president; provide input on all company marketing strategies.
• Designed new tally sheets for centralized reporting system.
• Improved performance of Telemarketing division for $60,000 net in 1988 to present $2.8 million; reduced average Cost-of Lead from 55% to 40%.

1985-1989 LYNWOOD MARKETING, INC, Glenn Willard, PA
Sales Manager

• Oversaw and directed 40 sales staff and 8 clerical assistants.
• Developed sales promotions and staff incentives; conducted all shift meetings.
• Wrote classified advertising and recorded ad response.
• Controlled sponsor relations, lead control, payroll preparation.

EDUCATION

ALLEGHENY COLLEGE, Allegheny, PA
Bachelor of Science in Marketing, 1985