Carl Furman
123, Ellis Street
Boston, MA, 01234
(123) 456 789

OBJECTIVE

A career within sales and marketing.

PROFESSIONAL EXPERIENCE

JOLENE'S, Columbia, SC
Marketing Director/Amber Rain, 1989-Present

• Maximize sales in 19 stores; consistently achieve monthly sales plan.
• Recruit/interview/hire, train and develop counter managers and beauty advisors; stress improved customer service and follow through.
• Act as liaison between Jolene's and Amber Rain account executives; communicate/execute corporate plans.
• Merchandise cases/counters; oversee/organize stock areas; review stock control and productivity books.
• Actuate/implement promotional events to generate additional business. Hire/train freelance models to promote business. Conduct product sales and seminars for promotional agencies.
• Review and analyze goals and retail sales; interact with general managers and cosmetic buyers.
• Organize/supervise 25 clinics and special promotional events.

Marketing Director/Emerald Haze, 1984-1989

• Responsible for 25 stores and $3 million account. Improved staffing, increased business 30% in Spring '89,60% Christmas '88, and 42% Fall '87.
• Restructured special events to generate business. Actuated "Days of Haze" program, stressing customer service/follow through; established goals to increase average unit sales, makeovers, and consultations.
• Brought account to #2 in the country; exceeded sales goals.
• Received numerous Jolene Marketing Awards.

EDUCATION

Columbia Institute of Aesthetics, Columbia, SC
Courses in Advanced Makeup Artistry, 1988

University of Florida, Gainesville, FL
B.A., Marketing, 1982

PERSONAL

Willing to relocate