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Ad Copywriter (Direct Mail) Resume

Ad copywriting refers to creation of various ideas and endorsing of products, business or views with the help of effective material such as catalogues, CDs, and other audio-visual aids. Ad copywriter (direct mail) position is associated with sending and receiving mails and correspondence function in connection with advertising material. It helps to increase the customer base and promotional marketing with the help of advanced tools and techniques. The job profile of ad copywriter (direct mail) includes following tasks.

  • Advertising and direct marketing for attracting and persuading potential customers to company's products and services
  • To coordinate marketing activities associated with product promotions
  • To grab the attention of people and create awareness about the products offered by the company by using different tools, techniques, audio-visual appeals
  • Increase in sales and revenue with effective utilization of direct mailing and appealing promotions activities
  • In addition to advertising, it gives a bulk of information about company values, history or company profile, product features etc.
  • Direct mailing to clients with the help of database management and targeted customers

The direct mailing is one of the tools used for direct marketing and to carry out promotional activities in recent times. Ad copywriter with the help of audio-visual appeals tries to enhance its reach, and compels customers to act in a positive way to the campaigns.

Resume Sample

John S. Carswell
618 Hilltop Street
Springfield, MA 01103

Career Objective:

Aspiring for the position of an Ad Copywriter in the department of marketing for direct mailing activities, where I would get a chance to improve my ad copywriting skills and prove my potential skills.


  • Extensive experience in the field of ad copywriting and discharging marketing functions
  • Engagement in the area of promotions and direct marketing since 4 years
  • Proficient in designing innovative promotional campaigns and catalogues


  • Highly creative and innovative idea generation capabilities
  • Expertise in web content writing of catalogues and press releases
  • Good interpersonal and managerial skills
  • Skilled in database management
  • Familiar with the recent trends used for communicating effectively

Technical skills:

  • Expertise in handling CAD operations and 3D designing software applications
  • Well equipped with reasonable systems knowledge required to carry out functions relating to ad copywriting
  • Familiar with Microsoft office functions

Professional experience:

Ad Copywriter, ABC Advertising Ltd. 7453,
Fleming Way, Richmond VA 38468; 2008-2010


  • Innovative design various promotional activities and effectively carry out marketing functions
  • Persuading potential customers to buy the products and services offered by the company
  • To help the organization generate additional revenue by increasing effective demand for organizational offerings
  • Creating content or matter for the direct marketing function
  • To communicate company profile, values, offers effectively to target market

Ad Copywriter, Yemen Promotions Inc.,
3763, Clarence Court, Jacksonville, NC 38546; 2010- till date.


  • Creatively design content of web pages and highlight company offerings
  • With effective utilization of different tools and techniques, catch attention of potential customers and convince them to buy products
  • Promotional designing of campaign according to the target customers and reach
  • Effectively utilize a variety of tools and techniques and make an appeal to the potential buyers
  • Handle the responsibilities of direct marketing and support marketing managers for marketing of products


  • Completed a Bachelor's Program in 'Marketing Management' from the University of Los Angeles in 2000
  • Completed a Master's degree in 'Mass Communication and Advertising'
  • A diploma course in 'Ad Copywriting'
  • Attended a workshop on current trends and developments in promotions and advertising


Received an award for creatively designing and successful implementation of direct marketing campaign and causing a significant 30% sales increase

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