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Trade Marketing Manager Resume

Job Description:

In an attempt to promote the business of the company in which they are working, the trade marketing managers have to advertise their company's product in a food retailer magazine. Usually the retailers will allow their available extra sales floor space for advertising products and for such retailers the marketing manager can offer some special discounts.

A trade marketing manager has to work hard, co-operate and implement various marketing programs in order to increase their company's brand presence and market share. The marketing manager has to aim for the customer's satisfaction and do the needful in maintaining the quality of the produce.

The trade marketing managers have to work closely with the sales team to ensure that the marketing strategies are running parallel with the sales objectives and revenue targets. They have to focus their attention on developing promotional programs to attract business people dealing with wholesale and retail sales as well as distributors.

Ivan A
4676, Union Street
Phone: 206-788-0828

Job Objective:

Usually I am having great communication skills and want to obtain the position of a trade marketing manager in a reputed company to use my talents and strive hard for the business improvement of the company.

Summary of Qualifications:

  • I have great experience in sales management and marketing of consumer products to a great extent.
  • I am thorough with retail marketing, retail outlets and environment and am aware of different retail channels.
  • I have good proficiency in computer applications and computer languages, especially with Microsoft applications.
  • I have the capacity to analyse the trends in the trade marketing and recommend and apply necessary changes.
  • I have good time sense and will complete the tasks given to me within the allotted time.
  • I can answer to the queries of the customers regarding the products and make them to rely upon our company's products.

Professional Experience:

I am presently working as a trade marketing manager in a big and reputed company in Atlanta from March, 2007 to till date and my key responsibilities are as follows.

  • I am responsible for the increased sales of the products by identifying and implementing several programs and making all round efforts to feel the brand presence in the market.
  • I have designed vital programs and campaigns for promoting the products by highlighting the features.
  • I have executed some marketing strategies for taking up the marketing initiatives according to sales requirement.
  • I have developed many awareness programs to attract the customers to know the special features of our company's products.
  • I am more concentrating on retail promotions and has developed various ideas as the retail traders have direct contact with the customers.

Before accepting the job as a trade marketing manager as above, I was working as a trade marketing analyst in a company in Atlanta from 2003 to 2006 and I was responsible for the following achievements.

  • I had contributed my mite in achieving the company's goal and objectives and played a key role in the improvement of the market share, customer satisfaction and productivity performance.
  • I was responsible for development of the trade promotional plans with the help of key customers and channels.
  • I was responsible for marketing through e-mail and gained more customers for the company from the software industries.
  • I have worked with the other managers in executing internal and external events, trade shows, conferences and parties as a part of business promotional activities.


I possess a Bachelor's degree in Marketing from a reputed University in Atlanta.
I have also passed a bachelor's degree in Business Administration.


References are available on demand.

The people, who are seeking for highly talented positions especially for the posts of engineers, programmers, technicians, teachers, etc., have to prepare a comprehensive resume, exclusively for each position. Similarly, a candidate has to draft a trade marketing manager resume, if he/she is interested in getting the position of a marketing manager.

The importance of the trade marketing manager resume is that you should not hide the facts that you were unemployed for a certain period or you had frequently changed the employment and the like. If the employer of the company finds these faults on your part by a background check, then your resume will reach the dust bin. You should not feel shy even if you had worked at lower level positions.

You will be rewarded with a job by weighing your experiences, skills and other achievements only and therefore, see that the details of trade marketing manager resume contains all these details. While giving your experience accounts, you have to concentrate on your experiences and achievements during the last ten years and do not include all your past employment details.

To say finally, a good resume may or may not earn you a job, but a bad resume will prevent you even from receiving an interview call letter.

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