Carl Furman
123, Ellis Street
Boston, MA, 01234
(123) 456 789

Advertising/Sales
Product/Market Research
In-House Publications
Marketing/Consumer Products
Mail Order/Catalog Sales
Merchandising
Architectural Design/Residential Construction

To join a firm in need of an individual skilled in advertising, market research, sales and merchandising of consumer-oriented product lines. Will consider flex-time, per diem or project assignments.

• Experienced in the management of a catalog business from product research and procurement to ultimate sale.
• Strong background in catalog development, media selection and advertising design.
• Expertise in the development and maintenance of complex customer database, inventory control systems, and forms design.
• Additional experience with educational materials cataloging, preparation of instructional inserts, and corporate communications.
• Bachelor of Science in Business with concentration in Advertising.
• Strong sales, marketing, organizational, and communication skills directed towards merchandising consumer-oriented products and public relations publications.
• Especially skilled in developing sales techniques designed to increase customer loyalty and sales volume.
• Experience with trade show, auctions, lot bidding, pricing, packaging, and customer service.
• Capable of working effectively in a number of areas requiring creative, innovative thinking and the ability to deal with people using an individual or team approach.

PRESIDENT/GENERAL MANAGER
The Windmere Corp., Camden, NJ
Responsibilities and accomplishments:

• Successfully started this mail-order business specializing in American Antiques and related collectibles to an international customer base.
• Manage full range of sales functions from research and procurement of products for resale through selection of and advertising in publications.
• Set up systems, procedures, and techniques for establishing and maintaining an up-to-date customer base and detailed information as to past purchases and types of collectible wants.
• Designed forms, implemented inventory control system and developed quality packaging and mailing methods to assure quality customer service. Maintained direct contact with clients via mail or phone communication.
• Attend auctions and special conferences in Boston, Los Angeles, Houston, Detroit and other metropolitan cities.
• Hire, train, and supervise the activities of personnel in related merchandising and customer service functions.

CORPORATE COMMUNICATIONS ASSISTANT
Bird, Inc., Convent Station, NJ
Responsibilities and accomplishments:

• Assisted the Director of Public Relations. Controlled all aspects of a bimonthly, in-house publication distributed to employees and their families.
• Traveled to various Bird locations to conduct on-site interviews with employees and management, planned and scheduled photo sessions, wrote articles on employees and company events, and coordinated printing and distribution.

Related areas of experience:

• For two years, was employed by Hayden Education Company. Cataloged and wrote instructional materials for the assembly of educational products for science curricular. Worked closely with the R&D Department during final product development. Assisted Customer Service Manager during major promotional campaigns via direct contact with end-users.

Fairleigh Dickinson University, Madison, NJ
Bachelor of Science in Business with Minor in Advertising, 1985

American Management Association

Cycling, fishing, woodwork