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Online Advertising Specialist

Online Advertising Specialist have their job roles enlarged just after the internet has made it easier and cheaper to distribute information and media to a worldwide audience,. Companies are hiring specialists to look after this aspect of marketing. Internet marketing goes beyond just using digital media to promote a company; it also includes electronic customer relationship management (ECRM) systems and digital customer data. Online marketing specialists also measure and track the effect of their campaigns by using web analytics. Internet advertising specialists use search engine result pages, Rich Media, Web 2.0 strategies, email, social networking sites, and also mobile devices. Online advertising specialists work with marketing and advertising managers, creative artists, and copy writers to create advertising content for promoting the company and its products via the Internet. Online marketing and advertising professionals work in clean and comfortable offices. They may frequently be under pressure, especially when dead lines have to be met. Long hours are not unusual, and often online marketing, and advertising professionals end up working more than 11 hours a day. One may also need to work during weekends. Unlike other professionals in their field, on line marketing and advertising specialists may not have to travel to studios or outdoor locations. However, some traveling is a part of the job because advertisers usually present or 'pitch' their strategies to prospective clients.

There are many duties and tasks which are assigned to these specialists, some of these responsibilities are mentioned below:

  • Collect data, analyze reporting/trends and pro-actively offer insight ensuring positive ROI on affiliate marketing and comparison shopping engines efforts
  • Support planning and execution of Nordstrom corporate marketing campaigns
  • Collaborate with internal teams and external partners/vendors to maximize value of affiliate programs and comparison shopping partnerships
  • Work with affiliate and shopping comparison engine partners to traffic and manage take-down of marketing assets
  • Responsible for invoice management including tracking, working with internal finance coordinators for approvals and communication with external partners
  • Manage the research and resolution for affiliate transaction inquiries
  • Collaborate with creative teams to develop and produce marketing assets
  • Support recruitment strategies, new advertising opportunities and implementation of marketing programs for affiliates and comparison shopping engines both in the U.S. and internationally
  • Maintain strong knowledge of online advertising, retail and competitive trends.

There s a better way to understand their roles and responsibilities, they have a versatile profile. So, let's take a look at their resume, we can get to know more about their profile in this way:

Sample Online advertising Specialist Resume

Roberts Hanks
112, KLJ Apartments
TWI lane
North America.

Profile: I have been working as an Online Advertising Specialist for six years, and have learned a lot. I want to utilize all my skills in this field to give the best of the productivity. The profession has been very fruitful for me, and has given me a lot of knowledgeable experience.

Objective: I want to become the head of the online advertising department, where I can learn more and more, and also utilize all my skills that are required in helping my organization make a lot of profit.

Educational Summary:

  • The Art Institute of California - San Diego
    Bachelors of Science in Multimedia and Web Development
    Graduated 2003, Honor Roll

The various Certifications that I have completed are also listed below:

  • Expert Rating Certified SEO Professional (SEO)
  • Certified SEM Search Engine Marketing Skills (SEO)
  • Google Ad Words Qualified Professional (PPC & Analytics)
  • Yahoo Search Marketing Ambassador (PPC)
  • Certified HBX Business Consultant (Analytics)

Professional Summary:

Name: LAB MEDIA Company
Designation: On line Advertising Specialist
Duration: 3 Years


  • Optimized websites and pay per click campaigns for increased ROI and traffic
  • Trained in-house search staff on proven search engine optimization techniques
  • Setup advanced analytics, with conversion tracking, and provided client training
  • Catered to a variety of clients from small startups to multi-million dollar online retailer
  • Networked with industry professionals and local search marketing groups

Name: GAD MEDIA Company
Designation: Media Consultant
Duration: 3 years


  • Freelance consultant focused on web design, programming and online marketing
  • Produced websites in HTML, CSS, JS and Flash, establishing a solid web development foundation
  • Promoted websites with email messaging, banner advertising, and early SEO techniques


Mr. Justin Lobo
Senior Accounts Manager

On line Advertising Specialists are professionals who manage the entire traffic of a company's product, which is launched using Internet. They know the skills to commercialize a product online in the best way. The resume provided is a good way to understand the roles and responsibilities of the profile.

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