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Marketing Executive Careers

Marketing Executive Careers

Resume Sample » Career Guide » Marketing Sales And Advertising Careers » Marketing Executive Careers

WORK ENVIRONMENT:-

As a marketing executive, you will be liable to make endorsement of the product and services of your employers, or hoist the people's consciousness of a message.

It will be your job to arise with imaginative ways of talking with the patrons by making use of methods which includes, radio, television, direct mail, press publicity, corporate sponsorship of events.

Your duties and responsibilities will include:

  • making research on the market, attitudes of the competitors and consumers
  • organizing the advertisements to go into the magazines, trade press, newspapers, television and radio

  • coming with a thought of marketing promotion
  • keeping the record of the patrons
  • systematizing the production promotional material, posters and brochures
  • writing and dealing out with the press releases and mail shots
  • organizing finance
  • ensuring that all sections of the campaign runs properly
  • arranging for exhibitions and events
  • reporting on the campaign's development to executives
  • networking with the media, suppliers and customers

In most of the job you may be known as brand executive, marketing officer or account executive.

QUALIFICATION, EDUCATION AND EXPERIENCE:-

You can enter into the marketing with several levels of experience, but normally the more skills and experience you have, you can make a start with higher career ladder.

Most of the marketing executives have a degree of BTEC HNC/HND in marketing or another business-related subject. With degree, you can join the graduate training scheme that larger employees frequently run for new workers. Many degree subjects are suitable, but you might have and benefit with the following:

  • communication
  • marketing
  • advertising
  • psychology
  • business and management

If is not necessary that you should have a degree if you are having a marketing and business skills obtained from earlier job like customer service, sales or public relations work. You can also join a marketing department of the company as an assistant or administrator, and work in your manner to marketing executive with practice.

Enchanting a professional qualification from the Chartered Institute of Marketing (CIM) can help your promotion prospects or increase your opportunities to search your first marketing job. Some of the job qualifications are suitable if you don't have a marketing associated degree or experience:

  • For a person with A level standard or with less marketing experience: Professional Certificate in Marketing
  • An entry-level qualification open for anybody: Introductory Certificate in Marketing

CIM qualifications are available full-time or part-time at number of colleges and by distance learning. Go through the websites for more details.

TRAINING DETAILS:-

You will be given the training on the job probably though a company's structured graduate training scheme. You can also study for acknowledged qualification from specialized bodies like Communication, Advertising and Marketing i.e. CAM Education Foundation or CIM. These comprise:

  • Chartered Diploma in Marketing (CIM)
  • Professional Diploma in Marketing (CIM)
  • Professional Postgraduate Diploma in Marketing (CIM)
  • Diploma in Marketing Communication (CAM)

The CAM and CIM courses are available full-time or part-time at training centers or colleges or by distance learning. Visit the CAM and CIM website for more information on entry requirements.

On the other hand, you can select to take National Vocational Qualifications in Marketing (Level 2, 3 and 4). See the City and Guilds website for more details.

If your job entails direct marketing, you can study for qualifications from the Institute of Direct Marketing (IDM), which includes the Certification and Diploma in Direct and Interactive Marketing. Check the website of Institute of Direct Marketing for further details.

You should remain up-to-date with your skills and knowledge all thorough your career. IDM and CIM presents a variety of short term courses and networking chances to assist your professional development at each and every stage in your career. Go through the website for additional information.

SKILLS and KNOWLEDGE:-

  • exceptional written and spoken communication skills
  • brilliant planning and organizational skills
  • ability to well work as a team members
  • innovative thinking
  • ability to meet the deadlines
  • constrain, inspiration and eagerness
  • self-confidence of selling the ideas
  • attention towards information
  • good understanding of financial statement and business

SALARY AND OTHER BENEFITS:-

  • Preliminary salaries can be between $18,000 and $ 22,000 a year.
  • With experience, this can climb to between $ 26,000 and $ 40,000.
  • Marketing directors can be paid $ 50,000 a year or even more.

WORKING CONDITIONS:-

You will basically work during standard office hours with rare additional hours at demanding times. You will also be expected to remain present at the networking events in the evenings.

The work will mainly be based in the office, but you may have to visit the clients and remain present at the exhibitions, conferences and product launches

DIFFERENT OPPORTUNITIES:-

You may be employed in the marketing consultancy or agency, or you can work straightforwardly for a company's domestic marketing section. Big companies in every type of industry spend a substantial amount of money on marketing.

If you are experience, you can do specialization in a specific type of marketing or you may advance to the position of executive marketing director. You can also choose to be a freelance marketing consultant, or turn into a linked area of sales, advertising or public relations.

Jobs might be advertised in a national, local and industry press, by specialist employment agencies or on graduate employment websites.

Here are example of marketing analyst resume and example of market research analyst resume for excelling in your interested career.

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